Reacton Fire Suppression

re-designing the HubSpot Website of a Leading Fire Suppressant Retailer

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Discover how Strive revamped and optimised Fireward’s existing HubSpot website and turned it into a lead generating machine.

126%
increase in organic clicks
842%
increase in website submissions
126%
increase in conversion rate

the brief

Fireward is an automatic fire suppression systems retailer and the exclusive UK reseller of Reacton products — the leading automatic fire suppression systems on the planet.

Fireward had already invested in a website powered by HubSpot CMS. Unfortunately, the existing web presence wasn’t pulling its weight. Tired, dated and lacking an optimised customer journey, the Fireward team felt it wasn’t generating as many leads as it should.

The company saw this as an opportunity to re-design the entire site while making better use of HubSpot’s marketing automation capabilities. Having already revamped and optimised existing HubSpot websites, Fireward knew Strive was well-placed to get the job done.

Take a look at the site...

fireward.co.uk

  • The team at Strive have done it again. We knew they had the ability to revamp and optimise our HubSpot site, but we didn’t expect them to generate so many visitors or have so many calls coming through so soon.

    Charlotte Fox - Marketing Manager

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our solution

Despite the fact that Fireward had an existing web presence, we realised it was going to be easier and more cost-effective to re-build the entire site using a new theme that maximised HubSpot’s functionality.

We used the existing site to guide our initial designs, but the end result was almost completely unrecognisable. The new design better aligned with the company’s modern approach to their products and the user journey was optimised so that there was a clear path to conversion. We also added a range of new features Fireward could use to get the most from the HubSpot platform, including:

  • Case studies
    • A blog
    •  Social media integrations
    • Video
    • Interactive features 

    There’s no point re-designing a website that isn’t getting any traffic. That’s why we also completed in-depth keyword research to find the most appropriate search terms for each page, and implemented them during our on-page optimisation process.

    Throughout the whole project we worked closely with Fireward’s in-house team who provided invaluable strategic and technical support.

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    results

    Fireward were delighted with the result. The site’s design is modern, there is tons of interactive content for users to explore and a clear path to conversion when they are ready to find out more about the company’s products

    From a customer acquisition perspective, the re-designed user journey, marketing automation features and SEO sent traffic and conversions soaring. Organic clicks jumped from 788 to 1780 within a year, while impressions soared from 58,000 to 140,0000.

    The new website didn’t just generate traffic, however, it converted users, too. There was an 842% increase in submissions and a 126% increase in conversion rates.

    Best of all, we designed the new site to be a self-service platform their marketing team could use going forward. Almost every part of the website had CMS functionality meaning they could update content and images without relying on our team. Of course, we still provide ongoing technical support and advice when requested.