re-platforming and refreshing the website of a full-service customs provider
Learn how we empowered Gaston Schul to elevate their online presence, driving enhanced engagement and brand perception in the digital landscape.
the brief
Gaston Schul are a full-service customs provider and have been navigating the complexities of international trade for over 175 years. Today, they’re trusted by leading logistic service providers, multinational enterprises and small to medium businesses to make borders invisible and give them certainty in all customs matters.
Formerly hosted on WordPress, the existing website no longer aligned with Gaston Schul’s vision for growth and innovation. As the company's ambitions grew, it became increasingly clear that it lacked the robustness necessary for supporting expansion and effective lead generation.
We were entrusted with re-platforming and designing a digital platform that not only reflected Gaston's branding but also provided enhanced functionality for future growth. Our goal was to migrate the website to a more agile platform, enabling faster integrations and updates to keep pace. They had recently just re-branded their website so we made sure to keep this consistent throughout designing. We were also tasked with making the website multi-language, offering content in both Dutch and German to cater to their global customer base.
our solution
We started the project with a series of workshops with the client, establishing the foundation for a collaborative design phase. This ensured that every aspect was carefully aligned with Gaston's branding and overarching business objectives.
Our team of developers then implemented an agile development cycle, creating rapid iteration and enhancement of the website's features and functionality. This approach helped streamline the development process and allowed for seamless adaptation to evolving requirements.
The re-platforming was a significant part of the project as a whole. We executed a seamless transition, migrating content and functionalities from WordPress to Expression Engine ,our more modern framework. Also, we prioritised building the website on a robust platform. This transition not only improved the website's performance but also made it capable of accommodating Gaston's future expansion, effectively managing increased traffic volumes and additional features.
We aligned the website's design with Gaston Schul's newly established branding, making sure it was a consistent experience for visitors. This ensured that the website embodied their brand values across the whole site.
Recognising Gaston Schul's international reach and their main business being in the Netherlands, we made sure the new website was multi-lingual and offered content in English, Dutch and German. This enhancement not only helped with better communication and a larger Global presence but also showed Gaston Schul's commitment to providing a localised experience for their audiences across the world.
Lastly, we integrated Microsoft Dynamic Forms and Dynamics 365 Customer Voice. These integrations empowered Gaston Schul to streamline their data collection and gather valuable customer feedback easily. By using these tools, we amplified the website's functionality and provided Gaston Schul with insights to drive decision-making and enhance customer engagement.
Take a look at the site...
the results
The website leaves a lasting impression on visitors, enhancing the brand's credibility. Furthermore, the sleek, modern design and seamless functionality demonstrate true professionalism, positioning them as a reputable customs partner.
The website has now become a powerful asset for launching campaigns and capturing leads, equipped with the right tools to optimise lead generation. Strategically placed lead capture forms, calls-to-action, and user-friendly navigation all help Gaston deliver a seamless user experience.
The integration of Microsoft Dynamics has also played a large role in unifying Gaston Schul's digital systems, breaking down the communication and data exchange barriers across departments and giving them the insights needed to deliver tailored experiences to their leads and clients alike.
The re-design and re-platforming created a more compelling showcase of their business narrative. Through visually captivating design elements and messaging, the website effectively communicates Gaston's unique brand story.
Integrations
We integrated Microsoft Dynamic Forms. It helps create dynamic forms that are interactive and tailored to your specific business needs. Dynamic Forms can improve the effectiveness of forms, making it easier for users to work with data. It requires less learning curve and features easy to use and configure.
We also ingreated Microsoft Dynamics 365 Customer Voice. It connects you to what your customers care about most while giving your sales and marketing teams a unified, real-time view of customer feedback. It also captures feedback immediately across channels with personalised surveys to continuously track customers’ perception of your services and products.