Learn how Strive helped turn a regional IT company’s website into a lead-generating machine built on the HubSpot CMS platform.
Method IT is a leading IT support company based in the southeast. The business is incredibly forward-thinking and proactive when it comes to business development and saw the value in adopting the HubSpot CRM.
While it’s a powerful tool, Method felt they weren’t using the platform to its full potential and knew they could get greater visibility and insight into their digital marketing campaigns with a more joined-up approach.
Wanting to maximize the value of the tool and integrate their entire sales and marketing function into HubSpot, Method asked Strive to re-develop their existing website and brand to HubSpot’s CMS platform.
Re-platforming a website from a legacy CMS to the HubSpot CMS, even when retaining the content and structure, requires a surprising amount of work.
To maximise the functionality of the HubSpot CMS (one of Method’s key aims), we decided to customise a theme rather than build a bespoke solution. This not only helped make the move more cost-effective from Method’s perspective, but it guaranteed that the website would continue to be supported by updates after development was complete. This is an important point to consider when using off the shelf platforms like HubSpot.
We used the existing site to guide our customisation efforts, retaining the original layout and design wherever possible but integrating HubSpot features where appropriate. We also oversaw the transition from existing third-party apps like Intercom to a HubSpot alternative and created custom development solutions for things like a client log-in area where HubSpot didn’t have a suitable alternative.
Take a look at the site...
We wanted to maximise the impact of Strive’s digital marketing campaigns and so asking them to help us move our existing website to HubSpot was a no brainer. Not only have they managed to retain the look and feel of the existing website, but they’ve actually improved it in many ways. The number of leads we’re getting speaks to the impact and we’ve already seen positive ROI.
Matt Sullivan - Method IT
Having successfully migrated Method IT’s website to the HubSpot platform, they can now build, track and manage all of their digital marketing campaigns from one platform.
It gives them so much more visibility in terms of understanding their efforts, but also makes it easy to acquire and nurture leads. They can see how users interact with the site, where leads come and how they can best optimise their efforts.
Since launch, the site has received 97 and counting B2B marketing qualified leads, and seen a 32% rise in overall website traffic.
We are now working with Method to develop a suite of lead generation assets to power the HubSpot sales funnel and turn those MQLs into SQLs.